05/08/2025

Competing with AI

Lean into member value

Artificial intelligence (AI) helps people save time and find information more quickly, and it's changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. Instead of Googling something, you can ask ChatGPT a question, get an answer and ask follow-up questions to drill down deeper.

While it's exciting that this technology allows us to conversationally get answers without sorting through search results, it also presents a problem for associations.

If it's easier for someone to ask AI a question and get an immediate answer, will they still come to your association for information? Many content marketers and SEO experts are already exploring this question. In a world where people use AI chatbots instead of doing a traditional search — and where search engines increasingly deliver AI overviews (AIO) — how do we draw people to our resources and help our organizations stand out?

Please select this link to read the complete article from Associations Now.