05/18/2021

Three Critical Member Benefits in a Virtual World

Focusing on staff needs in the WFM environment is part of the equation

A year ago, the word “pivot” was not part of association membership lingo. Membership professionals were used to talking about ROI, retention, recruitment, engagement, member offerings, and so on.  Until the pandemic struck, membership work didn’t require much pivoting.

But when COVID-19 arrived, membership professionals suddenly had to provide benefits and show the value of membership in a virtual world. Most associations had an annual meeting, congress, scientific sessions, and other events where they could showcase value by talking to attendees and introducing new member benefits at a key session—in conjunction with press releases, social media posts, and articles. Oh, the good old days! 

The past year has shown that members need their association more than ever, and associations have to be able to serve them through virtual channels. Organizations have been doing that in many different ways, but these three are must-have benefits in today’s world.

Please select this link to read the complete article from ASAE's Center for Association Leadership.