06/10/2021

Professional Membership Tip: Simple Questions Equal Better Engagements

June 10, 2021

Conversational engagement creates a two-way exchange that helps organizations get away from a broadcast-only mentality of jamming a lot of content in emails and talking at people.

That kind of communication might lead to a few click-throughs, but that’s it, according to Dave Will, cofounder and CEO of software platform PropFuel.

A deeper, more focused conversation begins with easy questions that yield better and more personalized outcomes, he said during an express talk at ASAE’s Marketing, Membership and Communications Conference last week.

Please select this link to read the complete article from Associations Now.