06/30/2021

Add Cultural Flair to Keep Event Attendees Engaged

Now more than ever, planning engaging meetings is critical

The coronavirus (COVID-19) pandemic has altered many aspects of business, most notably in the MICE sector. From Zoom meetings with former officemates to virtual conferences with thousands of peers, this past year has brought creative challenges—and solutions—no one could have predicted.

While we have adapted to virtual and hybrid meetings, many elements of the in-person versions were missed—both the tangible and intangible. One example is the inclusion of “local flavor” often programmed into events to showcase a destination: incorporating cuisine, music/dance or other arts that elevate the guest experience. Authentic local partnerships have become more important than ever, and maximizing your resources will aid in distinguishing your event from the competition’s while providing an immersive and memorable experience for guests.

The 2021 Global Meetings and Events Forecast from American Express predicts that in-person meetings throughout 2021 will be smaller than before the pandemic. Meeting planners may find that they are planning events for a new generation of clients with different priorities. Attendees will want to feel their time is well spent. Millennial guests desire engagement and crave a greater sense of connection; a perfect way to achieve that is to incorporate local culture and appeal to each of the senses.

Please select this link to read the complete article from Associations Now.