07/01/2021

Professional Membership Tip: Retention Starts with Onboarding

July 1, 2021

“You never get a second chance to make a good first impression” is a saying that applies to membership, said John Lingerfelt, CAE, senior manager of member communities at the American Association for the Study of Liver Diseases. After all, retention efforts begin as soon as you start the onboarding process for a new member.

How Does it Work?

It’s important to understand why a member has joined your organization. “You can’t put everyone in the same bucket and assume that they must all want the same benefit,” Lingerfelt said.

Using information from surveys, member applications and onboarding webinars helps to personalize the member onboarding experience and shows that you are prioritizing their interests and being responsive to them from the get-go.

Please select this link to read the complete article from Associations Now.