07/02/2021

Build a Membership Forecasting Plan That Works

Spreadsheets can help make member forecasting an essential planning tool

When it comes to understanding what your membership picture will look like a year or two from now, a little data crunching can go a long way.

Beyond being a boon for spreadsheet nerds, a strong member forecasting tool can lead to effective ways to boost renewals and increase interest in member services.

Robin Muthig, who served as director of membership at the Biotechnology Innovation Organization (BIO) before leaving that role earlier this month, says that the strategy is particularly effective for organizational members who have to account for member dues within their annual budget.

Please select this link to read the complete article from Associations Now.