07/08/2021

Six Communication Lessons Spurred by the Pandemic

Apply learnings from the COVID-19 crisis to strengthen your communications

It’s a strange and new world. You might be moving back to your office or rescheduling a big event, but life (nor your members’ work routine) is far from “back to normal.”

Let’s agree that every communicator just experienced a rare lesson about learning-as-you-go communication. Before we knew what happened, the world switched channels, and we each had to call an audible and adjust.

In nSight Marketing’s research during 2020, we found that less than half of associations have a documented crisis communications plan. While many used good judgement by connecting through social posts, e-newsletters, and other virtual connection points like video, communication in a crisis takes a level of coordination that most have never experienced. Those who didn’t have a plan learned the value of using a crisis communications matrix to get organized around what members need most in an uncertain business environment. Many communicators realized just how important a plan is to guide the way you communicate through uncertainty.

Please select this link to read the complete article from ASAE's Center for Association Leadership.