07/13/2021

How Effective Communication Led to a Successful Merger Process

Communication at every stage is instrumental

In 2019, the staff and boards of NACE International-The Corrosion Society and SSPC: The Society for Protective Coatings began discussing a possible merger. They could not have imagined the hurdle 2020 would throw in their path, but despite the pandemic, this “merger of equals” succeeded.

With more than 40,000 members in 130 countries, the two organizations merged in 2021 to create the Association for Materials Protection and Performance (AMPP). The new association now unites more than 145 years of corrosion control and protective coatings expertise and member services.

Communication at every stage of discussions and decision-making was seen as instrumental to the successful merger. So, early in the process, the organizations created a strategic communications plan to inform all stakeholders.

Please select this link to read the complete article from ASAE's Center for Association Leadership.