07/14/2021

Key to Long-term Growth: Improving Members' Professional Lives

Help them reveal a path to effective solutions

The American Medical Association (AMA) recently announced it had achieved 10 consecutive years of membership growth, with a 35 percent cumulative increase in dues-paying members during that time. It is the largest year-over-year membership increase in 70 years, which would be impressive under any circumstances.

It is even more so given that AMA’s success endured during an extraordinarily challenging period in the medical profession caused by a global pandemic. AMA was an ally to its members before COVID-19, and significantly more so during the pandemic when members needed the group more than ever.

There were many reasons for AMA’s success, but one aspect was revealing research that gave the group meaningful data on what members found satisfying and motivating about the medical profession—and what was hindering their professional success. Those insights helped AMA to be more agile, focused, and responsive to member needs.

Please select this link to read the complete article from Associations Now.