07/30/2021

Conduct an Effective Content Audit

Use these tips to lead an audit that works

Before you can give your website a redesign, cleanup or total overhaul, you need to know what content you have. Enter the content audit: a systematic, strategic analysis of what your website already holds, so that you can determine what you’re missing, where you’re being duplicative, and what your baseline is before you make your website as strong as it can be.

While useful, a content audit is hardly glamorous, and it can get complicated, depending on how deeply you analyze your pages. So, where do you start? And how do you stay on track?

Consider these tips from Carrie Hane, coauthor of Designing Connected Content and Association Content Strategies for a Changing World, to get started on your own audit.

Please select this link to read the complete article from Associations Now.