07/30/2021

Young People Don't Trust Institutions - Break on Through

Gen Z doesn't trust 'fake news'

Between public health missteps, the visibility of police brutality and the events surrounding Jan. 6, Generation Z is entering the workforce at a time when our nation has suffered from institutional breaches of trust.

Their attitudes reflect this: Gen Z’s average trust rating for major institutions fell 10 percentage points across the board in just two months of 2020, and even in 2019, 24 percent of Generation Z said they had 0 percent trust in business leaders. For associations, this is a concern when it comes to attracting young members.

“When engaging with organizations and institutions, Gen Z leads with skepticism. They operate on the belief that trust should be earned, not assured,” said Phoebe Murray, director of strategic insights and communication at BridgeWorks, a talent firm with a generational focus.

Please select this link to read the complete article from Associations Now.