08/06/2021

How One Association Offset a Dues Revenue Loss

They incorporated a sponsored social media program

As 2020 progressed, we at the National Student Speech Language Hearing Association (NSSLHA) acknowledged that our membership numbers for the year would most likely be lower than previous years. That was primarily due to 20 percent of our membership coming from student attendance at the American Speech-Language-Hearing Association’s (ASHA) annual convention, which was canceled due to COVID-19.

With that loss of dues revenue, we needed to find new opportunities to increase our nondues revenue.

Previously, we had dipped our toes into sponsored social media content as part of promo packages for our in-person events at ASHA conventions. So, it was a no-brainer for us to expand upon these types of opportunities. Our primary goal was to create sponsored social media content that not only remained authentic to our audience and highlighted our sponsors but also kept an increase in staff workload to a minimum.

Please select this link to read the complete article from ASAE's Center for Association Leadership.