08/25/2021

A Membership Surge is Great

Now - figure out how to retain them

Crises are not one-offs. They never stop and—just to make it interesting—you rarely get a heads-up on when the next one will strike. This is why it's good to always be prepared.

The American Nurses Association (ANA), like everyone else, had no idea what would happen when the pandemic hit, but a strong existing organizational foundation helped them innovate on the fly and meet member needs in a crisis.

"You can't react quickly in a crisis if you don’t have the underlying infrastructure in place," said Carol Cohen, CAE, ANA's director of membership development. "If you're trying to build that infrastructure during the crisis, you're too late, so prepare for the next crisis by building that foundation."

Please select this link to read the complete article from Associations Now.