08/26/2021

Getting Big Engagement Results with a Small Marketing Team

Community connections and problem-solving are key

Like many association professionals, Katie Cammer does a little bit of everything at the Healthcare Businesswomen's Association (HBA). But her main role is serving as senior manager of growth and expansion for the global nonprofit. And while the HBA's staff may be small, their mission and goals are far-reaching.

"Part of my focus is on the community, making it successful and engaging," said Cammer. "... The other part of my role is about growing the association beyond our existing chapters and regions in the United States, Canada and Europe."

To achieve these huge initiatives, the HBA utilizes Higher Logic, a powerful engagement platform that helps associations strengthen relationships with existing members and reach new ones.

Please select this link to read the complete article from Associations Now.