08/30/2021

Try Early Adoption for More Innovative Events

Innovative approaches can lead to greater productivity

Joe Sorrentino, vice president of event operations at the North American Veterinary Community (NAVC), is our fifth planner of productivity. NAVC, an award-winning, Florida-based nonprofit, publishes five trade magazines, coordinates continuing education for veterinary professionals, and, during the pandemic, expanded media outreach to connect consumers with accurate information about COVID-19 and pets.

Sorrentino, an MBA and certified meeting professional with eight years at NAVC, coordinates its annual Veterinary Meeting & Expo, a lynchpin event for the veterinary industry and, with around 18,000 attendees and 700 exhibitors, one of Orlando’s top 25 largest events. This year, Sorrentino incorporated technology and learnings from 2020’s virtual VMX event to capture a global audience and innovate attendees’ overall experience.

VO: The Veterinary Meeting & Expo is a globally relevant event in the animal health space. Tell us a bit about what makes VMX unique.

Please select this link to read the complete article from Associations Now.