Complete Story
09/07/2021
Life is One Big Status Game
The battle to be virtuous inspires endless political cruelty
Two decades before he landed in Australia, Captain James Cook was at sea facing a desperate matter of life and death. The problem was scurvy, a deadly illness caused by Vitamin C deficiency and which had been the curse of sailors for centuries.
By the time that Cook set sail for the South Pacific in 1769, he had grown confident in a remedy, the only problem being that it was sauerkraut – never a particularly popular meal in England, and at a time when vegetables were looked down upon.
How to convince the crew to eat 7,860 lbs of fermented cabbage on their long journey east? Cook simply ordered it to be a served only at the Captain’s Table, not to the men. As he noted in his journal: “The moment they see their superiors set a value upon it, it becomes the finest stuff in the world.”
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