10/01/2021

Listen More Often for Non-squeaky Wheels

Opinionated members shouldn't be the only voice heard

Associations have many stakeholders to consider, but not all of them speak at the same volume.

If you’re not careful, that can create a “squeaky-wheel” problem in which those most likely to speak up are the ones guiding the entire association—even if their needs don’t match what the bulk of your members want or need.

Mark Dorsey, FASAE, CAE, CEO of the Construction Specifications Institute, says that the squeaky-wheel issue reaches all the way to the board level, as board members can have direct input on the creation process in ways that a rank-and-file member cannot. In other words, board members’ input—necessary as it is—can leave an outsized managerial imprint on associations’ initiatives.

Please select this link to read the complete article from Associations Now.