02/17/2022

Six Ideas for Upgrading Member Onboarding

Reconsider how you welcome new members

When someone joins an association, they’re often looking for a path forward as a new member—a little help to find their way, a compass that they can follow.

Associations can offer that help—or they can be a little more passive and do something minimal.

But doing the minimum at the beginning might just cost them the chance of keeping that member around. A 2018 report from Dynamic Benchmarking and Kaiser Insights found that associations that implemented an effective onboarding strategy were able to increase their member retention from 62 percent to 68 percent.

Please select this link to read the complete article from Associations Now.