12/15/2023

Time for Growth

How AI efficiencies unlock creative potential

When OpenAI's ChatGPT launched on Nov. 30, 2022, it was an immediate success. Monthly active users ballooned to 100 million in only two months. Less than a year later, it hit the same mark for active weekly users. The generative AI era has reached full bloom.

Yet details of just how the technology is being deployed in business environments have remained scarce. With companies feeling the pressure of moving faster to meet evolving consumer demands, employees are increasingly tasked to do more with less. It stands to reason they would embrace any technology that promises to lift the burden from their shoulders.

It's now clear, thanks to Canva's newly released Marketing & AI Report, that's exactly what business professionals are doing. The report found that AI is supercharging work and elevating creativity, with four in five leaders saying AI-powered tools like Canva's Magic Studio reduce the minutiae of repetitive tasks, giving them extra time to think bigger, plan better and stay ahead of the competition. Most leaders say they're saving a minimum of two hours each week using these tools. In a team of twenty, that's an entire 40-hour work week of collective time saved.

Please select this link to read the complete article from Fast Company.