Amid seemingly never-ending layoffs and a laser focus on efficiency, companies are expecting their employees to make productive and focused use of their time on the clock. Yet, research has shown that employees often spend a significant amount of time cyberloafing – using the internet for personal purposes during work hours – with one study putting this figure as high as 60 to 80 percent.

Remote and hybrid work arrangements and a significant uptick in social media use have likely exacerbated cyberloafing, making it an important workplace challenge for companies to overcome. Compared to slacking off entirely, cyberloafing can be perceived as a more harmful work behaviour, as employees can pretend to be working while actually spending time online engaging in personal tasks. Productivity, efficiency and focus invariably take a hit, which can hurt firm performance.

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