04/09/2024

How to Build a 'Brand Vault' for Your Business

Deploy Steve Jobs' philosophy to garner greater customer satisfaction

In the first article in this series, we introduced the concept of brand bank accounts, courtesy of Apple founder Steve Jobs. It is a very simple yet powerful idea to help startup founders and small business owners build trust with customers and other audiences. In this article, we are focusing on how to make deposits into your brand bank account.

If you want to build a successful brand, you have to view it like a bank account. It's more than simple marketing and a sleek-looking product. Here's how you can adopt Steve Jobs' mindset on branding to help make more money and create a business toward which consumers gravitate.

As a constant supply of positive interactions leads to constant deposits into your company's brand bank account, consistent mistakes are equivalent to a constant leak from the account or a drain on your reputation.

Please select this link to read the complete article from Entrepreneur.