07/06/2021

Loyalty Programs Increase Customer Spending

How to leverage loyalty programs

According to new data, loyalty programs are one of the key factors that is influencing increased spending by restaurant customers. Throughout the coronavirus (COVID-19) pandemic, owners have sought out ways to secure more business through consumers' digital spending habits. Restaurants with established loyalty programs have experienced game-changing profitability by getting good customers to visit more often and spend more than they typically do.

This new research finds that about 4 out of 10 diners would be inclined to spend more at a restaurant if it offered a loyalty and rewards program, and that figure goes up to 45 percent of diners for independent table-service restaurants.

"We put a much greater focus on segmentation and artificial intelligence," said Andrew Rebhun, El Pollo Loco's vice president of digital, in an interview with PYMNTS.com. "We're really doing a much better job of understanding who our [customers] are and making sure we're sending them offers and products that are most relevant to them."

Please select this link to read the complete blog post from OSAE Member Infintech.