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Overcoming Gen AI Frustrations and Challenges for Associations

Overcoming Gen AI Frustrations and Challenges for Associations

Tuesday, February 3, 2026
1:30 PM - 2:30 PM (EST)

Event Details

Generative AI promises game-changing member experiences, yet many associations feel stuck in pilot purgatory—tripped up by data worries, workflow confusion, and a skeptical staff. This energizing session flips frustration into momentum, handing you field-tested playbooks, case wins and insider tactics your peers already use to unleash AI at scale. You will walk away ready to thrill members, protect data integrity and unlock fresh revenue streams—without ballooning headcount or burning out teams.

What You Will Learn

  • Diagnose common Gen AI pain points in membership engagement, content creation and governance
  • Distill root causes of staff resistance, knowledge gaps and workflow breakdowns
  • Prioritize high-value Gen AI use cases that align with strategic goals, risk appetite, and resource constraints
  • Craft responsible data-governance protocols that satisfy privacy, intellectual-property and ethical requirements
  • Implement iterative pilot projects that generate quick wins, validate assumptions and secure stakeholder buy-in
  • Measure success using clear KPIs for efficiency, member satisfaction, revenue diversification and brand authority

Click here to register.

About the Presenter

Dr. Gleb Tsipursky, called the “Office Whisperer” by The New York Times, helps association leaders transform AI hype into real-world results. He serves as the CEO of the future-of-work consultancy Disaster Avoidance Experts. Dr. Gleb wrote seven best-selling books, including "ChatGPT for Leaders and Content Creators: Unlocking the Potential of Generative AI." His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, The New York Times, and elsewhere. His writing was translated into Chinese, Spanish, Russian, Polish, Korean, French, Vietnamese, German and other languages. His expertise comes from over 20 years of consulting, coaching, speaking and training. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio.