A Meeting Expert’s Need-to-knows

An events leader at an association is a lot of things: a technology expert, a membership and marketing pro, a savvy negotiator and more. As meetings have become more competitive and sophisticated, the people managing them are being charged to be well-informed around AI, logistics and other skills.

But experts generally agree that the core skill of a meeting planner is as old as the industry—an awareness of what attendees want and an instinct for seamlessly delivering it.

"You still need to have the basics—how to prioritize, how to communicate," said Lisa Block, executive vice president of conference strategy and design at Velvet Chainsaw, a meetings consultancy. "But today, leadership is looking for a more strategic perspective from planners, so an ability to manage and implement change and innovation is more important."

Please select this link to read the complete article from Associations Now.