Beyond Registrations: Five Ways to Measure Training Impact

When your board asks how the education program did last year, what number do you reach for first? For many of my clients, it's registrations, completions or hours of content consumed because those are the numbers the learning management system (LMS) easily provides.

Those numbers aren't useless; they tell you whether the marketing worked and whether people stayed until the end. What they cannot tell you is whether anyone did anything differently once they got back to work, and that's the question that should matter most.

I don’t think most associations skip outcome measurement because they don’t care. Evaluation takes time and money and education teams are already stretched thin. Here are five ways associations, especially small ones, can measure the impact of their learning programs.

Please select this link to read the complete article from ASAE's Center for Association Leadership.