Consumers Trust AI for Discovery but Not for Finding Deals

As more people turn to artificial intelligence-enabled chatbots to power their product discovery process, optimizing for chatbot mentions is rising as a new marketing element.

But how influential are AI chatbots?

The team from Similarweb conducted a study to find out, analyzing thousands of user search journeys across three industries to glean more insight into the rising importance of optimizing for AI chatbot mentions.

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