Five Ways to Fix Your Fractured Change Strategy

Moon Kim is an executive vice president at M Booth. Kaitlyn Kotlowski is a senior vice president at M Booth. 

A new Gallagher Employee Communications Report released in March should be a wakeup call for every communications leader: nearly six in 10 organizations have no formal approach to change communication. Yet, change management ranks as the most valued skill on internal comms and HR's wish list. Something is broken.

The reactive fix is more – more emails, more all-hands invites, more Slack pings. Gallagher also found that more than eight in 10respondents already call information overload a growing problem, so increased volume is making it worse, not better.

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