From Storytelling to Sense-making: The New Role of Communication Leaders

​Some of the most important communication work I have done has happened before a single word was written. It happens when someone asks the question that changes the conversation, reframes the problem or turns a complex idea into something people can actually understand and use.

For years, communication professionals have been told that great storytelling is our highest-value skill. And it still matters. A strong story can clarify strategy, build trust and bring people with you through change.

However, in a business environment shaped by artificial intelligence (AI), workforce transformation and constant disruption, storytelling alone is no longer enough. The problem is not a lack of content. It is that people are trying to make decisions while sorting through more information, more lies, more noise and more competing priorities than ever.

Please select this link to read the complete article frrom Forbes.