How Associations Can Meet the Moment

The bears are stirring.

That seems to be the main takeaway from the latest edition of PwC’s latest Global CEO Survey. The release of the survey is usually timed to the Davos Global Economic Forum, which most years is a staid gathering of world leaders. This year, though, the mood was more, er, fraught, and that geopolitical anxiety is reflected in the survey findings. And there are some good lessons for association leaders in it.

Bad news first: The survey found that only 30 percent of CEOs express confidence in revenue growth in the next year. Maybe AI will fix it? There’s bad news there too: More than half (56 percent) say AI hasn’t delivered any benefits in terms of revenue or cost savings. 

Please select this link to read the complete article from Associations Now.