How to Make Yourself More Likable

Charm. Likability. Charisma.

Whatever you call it, being liked changes your world. Research confirms what we already feel: in business, politics and life, likability is a critical engine for success.

In sales, the path to a "yes" is paved with three things: knowing, liking and trusting. In politics, candidates often win or lose based on their "beer-track" appeal. As Jeffrey Gitomer famously wrote in The Sales Bible: "All things being equal, people prefer to do business with people they like. All things being not so equal, people still prefer to do business with people they like."

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