How to Turn Passive Members Into Association Advocates

It’s no secret that an engaged member base is essential to a thriving association. After all, your members provide the interest and revenue your organization needs to create offerings that benefit not only them but also their professional field as a whole. 

However, your membership strategy can hit a standstill if you don't give the members who are already involved more meaningful ways to engage. Without those additional opportunities, longtime members may get bored with the basics and become disengaged.

When you do step up your member engagement efforts, this loyal segment can become your association’s strongest contributors and also inspire others to get involved. Let’s look at three strategies for making this vision of cultivating association advocates a reality.

Please select this link to read the complete article from ASAE's Center for Association Leadership.