Keys to Member Engagement

The latest edition of MGI's Membership Marketing Benchmarking Report is a good news-bad news affair.

Bad news first.

Membership is in trouble, the report makes clear. In the past year, only 38 percent of associations surveyed said they experienced an increase in members—a post-Covid low, and a "near-historic low" in the 18-year history of the survey. In addition, the report notes that "renewal rates are softening, and the share of associations reporting membership declines is rising steadily."

Please select this link to read the complete article from Associations Now.