Marketing & Digital Communications Manager: Ohio Physical Therapy Association

Position Overview

The Ohio Physical Therapy Association (OPTA) is seeking a creative, strategic and highly skilled communications professional to lead one of the most significant digital transformations in the organization's history. This isn't a traditional marketing position.

Over the next two years, the successful candidate will help redesign and relaunch OPTA's website, implement a new association management system, modernize their digital marketing strategy, expand their multimedia storytelling, help grow their charitable foundation and redefine how they engage more than 3,700 physical therapists, physical therapist assistants and students across Ohio.

OPTA is looking for someone who thinks beyond newsletters and social media -- someone who embraces emerging technology, creates compelling stories, produces exceptional video content and enjoys building systems that strengthen member engagement.

Working directly with the Executive Director, you'll help shape the future of the organization while elevating the visibility and impact of the physical therapy profession throughout Ohio.

Core Responsibilities

Strategic Communications and Brand Leadership

• Lead OPTA's integrated marketing, communications and brand strategy.
• Develop compelling campaigns that strengthen OPTA's brand and advance organizational priorities.
• Create high-impact content across digital, print, email, video and social media.
• Ensure a consistent brand experience across all communications, marketing channels and public-facing initiatives.

Digital Marketing and Content Creation

• Serve as OPTA's lead content creator across all digital platforms.
• Produce professional-quality videos, podcasts, photography, graphic design and multimedia content.
• Develop and execute social media and email marketing strategies that drive measurable engagement.
• Utilize website, email, and social media analytics to evaluate performance and continuously improve marketing effectiveness.
• Expand OPTA's digital presence through innovative storytelling and emerging communication channels.

Website, Technology and Digital Transformation

• Lead the redevelopment and launch of OPTA's new website and association management system.
• Oversee website content strategy, user experience, SEO and ongoing digital optimization.
• Partner with technology vendors and consultants to implement innovative digital solutions.
• Identify opportunities to leverage AI, automation, and emerging technologies to improve communications, member engagement and organizational efficiency.

Membership and Organizational Engagement

• Develop integrated marketing campaigns that support membership recruitment, retention and engagement.
• Build relationships with members, prospective members, academic programs, volunteers, sponsors and strategic partners.
• Support conferences, advocacy initiatives, foundation fundraising, and educational programs through creative marketing and communications.
• Serve as staff liaison to assigned committees and special interest groups (SIGs), providing communications, project management and strategic support.

Project Leadership

• Lead high-impact cross-functional initiatives from concept through implementation.
• Manage multiple priorities while coordinating staff, volunteers, vendors, and external partners.
• Identify opportunities to improve organizational effectiveness through innovation, technology, and process changes.
• Perform other duties as assigned by the Executive Director

What Success Looks Like

Success in this role will be measured by:

• Increased member engagement and retention.
• Growth in website traffic and digital engagement.
• Successful implementation of OPTA's new website, association management system and digital marketing.
• High-quality multimedia storytelling and brand consistency.
• Measurable improvements in marketing performance and campaign effectiveness.
• Strong collaboration with staff, volunteer leaders and external partners.

The Marketing and Digital Communications Manager shall meet on an annual basis, or more frequently, if necessary, with the Executive Director to discuss progress on annual goals.

Qualifications

OPTA is looking for someone who brings both creativity and strategic thinking. Preferred qualifications include:

• Bachelor's degree or equivalent professional experience.
• Exceptional writing, editing and storytelling skills.
• Extensive experience producing and editing professional-quality video content. Strong photography, graphic design and multimedia production skills.
• Expertise managing social media platforms, digital marketing campaigns and content strategies.
• Experience leading website redesigns and content management system (CMS) administration.
• Knowledge of SEO, Google Analytics, email marketing and digital performance metrics.
• Experience with CRM or association management systems.
• Demonstrated curiosity and ability to leverage AI and emerging technologies to improve communications and productivity.
• Excellent project management and organizational skills.
• Ability to manage multiple priorities while working independently and collaboratively. Association, nonprofit, healthcare or membership organization experience preferred.

Why Join OPTA?

This is an opportunity to do meaningful work that makes a difference. At OPTA, you'll:

• Lead the organization's largest digital transformation initiative.
• Help shape the future of a respected statewide healthcare association.
• Work directly with executive and volunteer leadership.
• Enjoy significant autonomy, creativity and ownership over your work.
• Create communications and stories that influence healthcare professionals across Ohio.
• Collaborate with passionate professionals dedicated to improving patient care.
• Receive competitive compensation and an excellent benefits package, including health insurance, retirement benefits with a generous employer match and professional development support.

To Apply

If you're energized by building brands, creating compelling stories, embracing new technology and leaving an organization stronger than you found it, OPTA would love to hear from you. To apply, please submit your:

• Resume
• Cover letter
• Portfolio or work samples (video, writing, design, social media or other relevant communications work)
• Three professional references

Send application materials to Michael Mathy, CAE, Executive Director at OPTA: mmathy@ohiopt.org. No phone calls, please. 

The Ohio Physical Therapy Association is an Equal Opportunity Employer committed to creating an inclusive workplace where all employees can thrive.