Meta to Charge Advertisers a Fee to Offset Europe's Digital Taxes

Meta Platforms will charge advertisers a ‌location fee ranging from 2 to 5 percent to cover digital service taxes imposed by some countries, the U.S. tech giant said in a post on its website, following in the footsteps of Alphabet's Google and Amazon.

The ⁠fee, for image or video ads delivered on Meta platforms including WhatsApp click-to-message campaigns and marketing messages together with ads, will apply from July 1 and will also cover other government-imposed levies.

"Until now, Meta has covered these additional ​costs," the company said in a blog post. "These changes are part of Meta's ongoing effort to respond to the evolving regulatory landscape and align with industry ⁠standards."

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