Meta’s New Instagram Rule Follows Three Rivals. It Won’t Apply to Facebook or Threads Yet

Instagram is cracking down on artificial intelligence (AI) influencers. 

In May, the Meta-owned platform rolled out its "AI creator" label to better help its users identify profiles featuring synthetic creators. Now it’s rebranding the label to "AI-generated profile." 

Instagram said the update is part of the company's larger transparency efforts, particularly in how users decipher hyper-realistic synthetic creators from real ones, per a press release published on Monday. 

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