OSAP Observations: Leadership, ROI and the Changing Expectations of Membership

In this episode of OSAP Observations, host Jarrod A. Clabaugh, CAE, sits down with Tom Balzer, CAE, president and CEO of the Ohio Trucking Association, to discuss his journey into the association world and the leadership lessons he has learned along the way. Tom reflects on how fraternity involvement first introduced him to organized leadership and service, eventually leading to a career in motor carrier and trade associations.

The conversation explores how the industry—and the broader association landscape—has evolved over the years, including changes in civil discourse, member engagement and growing expectations around immediate return on investment. He also shares personal insights on balancing work and life, learning the value of saying "no" and finding fulfillment in developing staff and helping boards think strategically. Along the way, Tom makes the case for more “blue ocean” thinking in strategic planning and offers a grounded perspective on AI, viewing it as a valuable tool rather than an imminent threat.

Select this link to listen to the episode from the web. You can also download it from Apple, Spotify or wherever you go to gather your podcasts.

This episode is sponsored by Sawmill Creek by Cedar Point Resorts.

OSAP Observations is produced by Association Briefings.