Patagonia’s Purpose: a $3 Billion Gift to the Earth

Patagonia is one of my favorite brands. Not only for its high quality outdoor clothing, but I because it’s one of the most purpose-driven companies in the world.

Patagonia's brand lives and tells a remarkable story.

Lots of companies talk a good game about their values and purpose, but in the end they must bow to their shareholders' demands for ever more growth and profit, often in conflict with their stated values. Yvon Chouinard (pronounced yuh·vaan shwee·naard), the CEO, founder and owner of Patagonia, started the company almost 50 years ago, to be both purposeful and profitable.

Please select this link to read the complete blog post from John Millen.