Report: Attendees Want Unconventional Learning

Meeting attendees are seeking more opportunities for learning outside the traditional session, according to a new report, and open to various learning formats if networking is included.

The second part of Unlocking XLNC, a report by meeting logistics company Freeman, was released late last month. Based on a survey of more than 2,500 attendees and more than 800 exhibitors, it found that attendees would prefer to spend a majority of their time (54 percent) "outside traditional session rooms." As the report puts it: "Designing for learning inside the conference room is necessary. Designing for it everywhere else is just as important, and most events have not caught up to that yet."

But Freeman SVP of Strategy Ken Holsinger cautions that meeting planners need to better organize what that kind of education looks like.

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