Report Urges Associations to Update Their Operational Strategy

A new report presents a series of strategic recommendations for associations in the face of a changing social and economic landscape. 

The FIRE Report, released December 4 by Association Forum, which represents Chicago-area association leaders, is a "strategic snapshot of the sector—capturing the insights, risks and forces shaping the future of associations during this pivotal moment in history." Based on conversations with association leaders and strategic partners, it is intended as a guide for an industry that, as the report puts it, is "stable but stretched." (FIRE stands for "forces, insights, risks and evolution.")

The report identifies five general trends affecting associations in the next three years. For instance, it notes the need for "adaptive business models" as organizations overly rely on events as a main revenue driver. The report instead proposes a "learning ecosystem," emphasizing year-round education and diversified revenue streams.

Please select this link to read the complete article from Associations Now.