Returning to Simplicity

Remember the iPod? It's making a quiet comeback.

Four years after Apple killed off its digital music player, secondhand sales are surging. It's fueled in part by young people interested not just in its retro looks but a desire to listen to music in a focused way and with playlists not determined by algorithms.

"There is a growing trend, particularly amongst younger users, to mitigate the ease with which they can be distracted by smartphones, often driven by mental health and well-being concerns," said Ben Wood, chief analyst at CCS Insight. "Having a dedicated music device, such as an iPod, is a good way to reduce your dependence on a smartphone and avoid being drawn into other activities, like doomscrolling through social media feeds, when you only really want to listen to music."

Please select this link to read the complete article from The Associated Press.