The Cost of Underpricing in Associations

Is Your Association Leaving Money on the Table?

Many associations set their pricing based on what feels safe rather than what is sustainable. In an effort to keep membership fees, event registrations and sponsorships affordable, organizations too often underprice their offerings—without realizing the long-term consequences.

While keeping costs low may seem like a way to attract and retain members, underpricing can actually harm your association’s financial health, perceived value,and ability to deliver on its mission.

So, what is the real cost of underpricing, and how can associations ensure they charge what their value truly warrants?

Please select this link to read the complete article from Pricing for Associations.