The MacBook Neo Is the Low-hanging Fruit Apple Finally Picked

It's not the basic MacBook. Or the cheap MacBook. Or the mini MacBook. It's the MacBook “Neo,” meaning new or young—a fresh take on an old idea. Love the name or hate it, you likely see what Apple was attempting to communicate from a marketing perspective. It's meant to be a new kind of Mac for a new

But is there anything new here, beyond marketing hype? That was the question in my mind as I pulled the laptop out of its box, gawking at how Apple made a lime green laptop look classy. Apple made a bunch of compromises that might feel like the company is nickel-and-diming its customers, taking advantage of the irresistible appeal of a $599 MacBook. While I understand that argument, my time with the MacBook Neo shows that it made cuts in the right places. Outside of a couple of missteps, the MacBook Neo is a true budget laptop, done the right way.

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