Thirteen Strategies for Creating Content that Better Serves People with Disabilities

Creating content that reaches more people starts with recognizing that audiences don't all experience information in the same way.

Whether someone is navigating a website with a screen reader, watching a video without sound or relying on captions or keyboard navigation, accessibility can make the difference between feeling included and being left out.

The good news is accessible content doesn't require reinventing your entire marketing strategy. Often, it is the result of thoughtful decisions made throughout the creative process. Here, Forbes Communications Council members share strategies for creating content that better serves people with disabilities (and improves the experience for everyone).

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