Three Things Event Organizers Should Know about Facial Credentialing
As organizers start exploring faster, more modern check-in options, facial credentialing is entering the conversation. But between privacy concerns, conflation with facial recognition (there’s a difference, more on that below), attendee adoption and the practical question of whether it’s worth the investment, there’s a lot to sort through. Here are three things worth knowing.
- Your attendees already understand the technology.
Consumer adoption of biometric technology is already well ahead of the events industry. Nearly 70 percent of people have used biometric authentication and consider it faster and easier than passwords. Half of all air travelers used biometric identification at an airport in 2025, up from 46 percent the year before—and 85 percent of those who used it reported high satisfaction. Of people who use facial biometrics on their devices, 68 percent use it to unlock their phone or laptop. The familiarity is there. And it’s growing.
Wicket, (not the AMS company) which provides a facial authentication platform trusted by professional sports team venues across the NFL, NBA, MLB, MLS and NHL, has surpassed one million opt-in users and processed over eight million biometric transactions. And it’s not limited to stadiums. Salesforce’s Dreamforce, a B2B conference of roughly 50,000 attendees, has seen a 60 percent enrollment rate, with 80 percent of enrolled attendees using it to check in. Facial credentialing is already working at significant scale in environments that look a lot like yours.
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