What’s Actually Working in Email Right Now Based on Billions of Sends

Do you want to know why your email marketing isn't working well?

It's not the volume of emails you send. It's not crowded inboxes. It's not even the time of day.

It's that "they're epically boring," said Jay Schwedelson, president and CEO of Outcome Media, a division of Worldata Group. Its properties include Guru Media Hub and Subjectline.com, the latter of which was acquired by Constant Contact this year.

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