Why AI Is Raising the Bar for Marketing Leadership

Having worked through major platform shifts at Apple, Snap, Meta and now Sunbit, I have learned that the technologies that create the biggest competitive advantages change how organizations operate. I believe AI isn't redefining marketing because it can generate content; it is doing so because AI fundamentally changes how work gets done.

AI is prioritizing what is unique by building repeatable operational processes. This offers a clear advantage to forward-looking marketing organizations.

The Real Bottleneck

Here is an uncomfortable truth: Historically, most marketing organizations are slow because the infrastructure around execution is cumbersome.

Please select this link to read the complete article from Inc.