Why Attendees Say the Best Learning Isn’t in the Session Room

For decades, conferences have treated learning as something that happens when attendees sit down for a keynote or breakout session. Attendees no longer see it that way.

New research from Freeman suggests the industry's long-held model of conference education isn't reflective of how attendees actually learn.

Designing for learning inside the conference room is necessary. However, designing for it everywhere else is just as important, and most events have yet to catch up to that.

Please select this link to read the complete article from Skift Meetings.