A Weekly Habit Separating Good Marketers from Great Ones

Some of the best marketing ideas I have had haven't come from a brainstorm, they have come from observation. Whether that involves a campaign I came across on LinkedIn, a founder documenting their journey, a creator partnership that felt unique or even a platform update that seemed small at first but hinted at a much bigger shift.

On their own, none of these moments felt groundbreaking. But over time, they started to connect.

I didn't start my "Culture Debrief" series on LinkedIn because I wanted another content pillar. Long before that, I was already breaking down individual campaigns simply because I found them interesting. I realized there was often far more going on than just the creative execution or the visuals.

Please select this link to read the complete article from Inc.