Advocacy for Impact, Measurability and Scalability

Advocacy is a critical part of an association’s short- and long-term goals, often serving as a central pillar of an association’s strategic plan or interwoven throughout its mission. And while advocacy may take many different forms, it advances strategic priorities and ensures that members’ interests are factored into decision-making.

Effective advocacy requires a thoughtful policy strategy, but at its core, it is about storytelling. Grassroots and coalition-based efforts succeed by bringing together individuals with distinct perspectives and expertise to speak with one powerful, unified voice.

Associations are uniquely positioned to serve as that collective voice and to amplify it further by partnering with coalitions of organizations that share common goals.

Please select this link to read the complete article from ASAE's Center for Association Leadership.