Amazon's 'About You' Pages Go Viral as Users Share AI's Surprising Assumptions

Amazon's "About You" customer profiles have gone viral after users began sharing the insights the company has about them.

The tool uses artificial intelligence to recommend items based on purchase history, conversations with Alexa for shopping, product reviews, lists and searches.

Amazon introduced the "About You" feature in May, stating, "Understanding your preferences is fundamental to providing you with high-quality, relevant recommendations."

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